Web Design
UI Design
Research
Objective
Undertaking the task of revamping the hotels portal on the company's website to provide a refreshed and enhanced user experience. This effort involves the incorporation of innovative features aimed at elevating the overall functionality and usability of the portal, aligning with the evolving needs of our users
Design Process
User Insights Utilization
Leverage user research findings, market trends, and competitor analysis to understand user behavior, needs, and pain points on the current portal.
Feature Prioritization & Ideation
Collaborate with cross-functional teams to define and prioritize new features, drawing inspirations from user feedback and industry best practices
Concept Visualization
Translate feature ideas into wireframes and interactive prototypes, ensuring a seamless and intuitive navigation flow that aligns with user expectations.
Aesthetic Enhancement
Employ a harmonious blend of the existing brand identity and modern design elements, creating visually captivating interfaces that engage users.
Collaborative Development
Work closely with development teams, ensuring the design vision is translated into functional code that maintains responsiveness and cross-device compatibility.
User-Centric Validation
Organize user testing sessions to validate the design's effectiveness, gather qualitative insights, and make necessary adjustments to improve user interaction.
Iterative Refinement
Iteratively refine designs based on user feedback, maintaining a continuous feedback loop and aligning the design with the evolving needs of the users.
Ongoing Enhancement
Continuously gather user feedback, analyze usage patterns, and collaborate with the team to iteratively enhance the portal's design and functionality for optimal user experience.
Visual Design
Web UI Design
User Research
Here are some of the main points of concern I found that users faced.
After working on a Hotels product at a particular company for one year, I've learned the importance of user-centered design, efficient information architecture, and the critical role of user feedback in enhancing the overall user experience. This experience has also sharpened my skills in creating visually appealing interfaces while maintaining a focus on usability, ultimately contributing to a more engaging and effective product.
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